{"id":9238,"date":"2023-05-27T15:07:58","date_gmt":"2023-05-27T15:07:58","guid":{"rendered":"https:\/\/guruofficialbrand.com\/guru-italy-sportweek\/"},"modified":"2023-05-27T15:07:58","modified_gmt":"2023-05-27T15:07:58","slug":"guru-italy-sportweek","status":"publish","type":"post","link":"https:\/\/staging.guruofficialbrand.com\/fr\/guru-italy-sportweek\/","title":{"rendered":"GURU ITALY SPORTWEEK"},"content":{"rendered":"<p><strong>Une ic\u00f4ne qui refleurit.<\/strong>  Apr\u00e8s des ann\u00e9es de silence, Guru revient sur le devant de la sc\u00e8ne avec une nouvelle vision et toujours la m\u00eame \u00e9nergie.<\/p>\n<p><strong>LE RETOUR DE DAISY<\/strong><br \/>\nVOUS VOUS SOUVENEZ DE GURU ? IL Y A PLUS DE VINGT ANS, IL HABILLAIT DES VISAGES C\u00c9L\u00c8BRES ET DES PILOTES DE FORMULE 1 (COMME ALONSO). AUJOURD&rsquo;HUI, IL EST DE RETOUR AVEC UNE NOUVELLE CR\u00c9ATIVIT\u00c9.  <\/p>\n<p>Les baby-boomers se souviendront du succ\u00e8s de Guru qui a d\u00e9but\u00e9 au d\u00e9but du si\u00e8cle dernier, avec son logo de marguerite \u00e0 six p\u00e9tales et de pistil orange imprim\u00e9 sur des T-shirts port\u00e9s par des talents de la t\u00e9l\u00e9vision, des musiciens et des sportifs. Une marque de Formule 1 a \u00e9galement \u00e9t\u00e9 le sponsor principal de l&rsquo;\u00e9quipe Renault lors de la saison de la victoire au championnat du monde de Fernando Alonso, qui est devenu lui-m\u00eame le t\u00e9moin de la marque. <\/p>\n<p>Plus r\u00e9cemment, Gianluca Esserugo, fabricant de vestes accessoires, obs\u00e9d\u00e9 par les valeurs de positivit\u00e9 et l&rsquo;identit\u00e9 visuelle forte de Guru, l&rsquo;a rachet\u00e9e en 2021 et en est devenu propri\u00e9taire. Il d\u00e9cide de la relancer avec une collection homme, femme et enfant &#8211; t-shirts, sweat-shirts, pantalons, bermudas et accessoires &#8211; en \u00e9dition limit\u00e9e qui r\u00e9interpr\u00e8te les tendances modernes. Le r\u00e9sultat ? Une nouvelle ligne de cr\u00e9ativit\u00e9 artistique.   <\/p>\n<p><em>Article publi\u00e9 dans SportWeek. Texte r\u00e9dig\u00e9 par la r\u00e9daction de SportWeek. Ce contenu est rapport\u00e9 \u00e0 des fins de diffusion.  <\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8723 size-large\" src=\"https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek-696x1024.jpg\" alt=\"\" width=\"696\" height=\"1024\" srcset=\"https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek-696x1024.jpg 696w, https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek-204x300.jpg 204w, https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek-768x1131.jpg 768w, https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek-600x883.jpg 600w, https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek-150x221.jpg 150w, https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/sportweek.jpg 1019w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le grand retour de la marque qui a marqu\u00e9 une \u00e9poque. Guru rena\u00eet avec une nouvelle \u00e9nergie, un nouveau style et une nouvelle vision. <\/p>\n","protected":false},"author":1,"featured_media":8719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GURU ITALY SPORTWEEK - Guru<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GURU ITALY SPORTWEEK - Guru\" \/>\n<meta property=\"og:description\" content=\"Le grand retour de la marque qui a marqu\u00e9 une \u00e9poque. 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