{"id":9219,"date":"2022-09-01T15:08:00","date_gmt":"2022-09-01T15:08:00","guid":{"rendered":"https:\/\/guruofficialbrand.com\/le-gourou-dans-le-magazine-pambianco\/"},"modified":"2022-09-01T15:08:00","modified_gmt":"2022-09-01T15:08:00","slug":"le-gourou-dans-le-magazine-pambianco","status":"publish","type":"post","link":"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/","title":{"rendered":"LE GOUROU DANS LE MAGAZINE PAMBIANCO"},"content":{"rendered":"

Communaut\u00e9 physique et style reconnaissable.<\/strong> Guru renforce la distribution en gros et se tourne vers l’ext\u00e9rieur de l’Europe, en commen\u00e7ant par un PE23 qui combine l’h\u00e9ritage et les nouvelles strat\u00e9gies.<\/p>\n

GuruS\/S 23 marque l’expansion vers la distribution en gros<\/strong>
\nSous la houlette du PDG Sessarego, la marque \u00e0 la marguerite se pr\u00e9pare \u00e0 conqu\u00e9rir l’Italie, l’Espagne, la France et le Cira.<\/p>\n

Dans la serre, Guru rena\u00eet. Sous l’\u00e9gide du groupe Ghep, bas\u00e9 \u00e0 Monza, l’entreprise \u00e0 la marguerite travaille sur le nouveau site www.guru-official.com, a sign\u00e9 des parrainages des Alpes \u00e0 la M\u00e9diterran\u00e9e et s’appr\u00eate \u00e0 lancer son cri de ralliement dans les foires commerciales : <\/p>\n

\u00ab\u00a0Lorsque nous avons d\u00e9cid\u00e9 de relancer la marque\", explique Gianluca Sessarego (pr\u00e9sident et directeur g\u00e9n\u00e9ral de Ghep), \u00ab\u00a0nous savions que le public \u00e9tait impatient de retrouver Guru, associ\u00e9 \u00e0 des propositions bien con\u00e7ues, r\u00e9fl\u00e9chies et assorties : cela s’est vu dans le succ\u00e8s du public et des ventes des produits relanc\u00e9s. Le c\u0153ur de Guru est l\u00e0, dans les v\u00eatements et dans la communaut\u00e9 d’adeptes\".<\/p>\n

La marque, qui fait d\u00e9sormais l’objet d’une distribution s\u00e9lectionn\u00e9e (et premium), enregistre d\u00e9j\u00e0 des chiffres positifs au cours de l’ann\u00e9e. La collection principale S\/S 23 sera distribu\u00e9e dans un certain nombre de boutiques physiques, de partenaires fid\u00e8les et de d\u00e9taillants multimarques en France, en Espagne et en Italie. <\/p>\n

Le commerce de gros est tr\u00e8s important pour nous, poursuit M. Sessarego, car nous croyons au concept d’une communaut\u00e9 physique, et pas seulement sociale. Nous choisissons nos partenaires avec soin, en commen\u00e7ant par ceux qui connaissent et vivent depuis longtemps sur Guru \u00ab\u00a0.<\/p>\n

Le PDG a \u00e9galement anticip\u00e9 l’intention de porter la collection au-del\u00e0 des fronti\u00e8res europ\u00e9ennes : \u00ab\u00a0Nous avons d\u00e9j\u00e0 pris contact avec Cira, o\u00f9 nous commencerons \u00e0 positionner la marque dans les mois \u00e0 venir, en commen\u00e7ant par des concept stores et des boutiques lifestyle. C’est un march\u00e9 qui a du potentiel et sur lequel nous voulons \u00eatre visibles d\u00e8s le second semestre 2023″.<\/p>\n

\"\"<\/p>\n

Article publi\u00e9 dans Pambianco Magazine – 09\/2022, page 87. Texte et images par Attila & Co. Tous les droits appartiennent aux auteurs respectifs. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Guru s’ouvre au commerce de gros et se tourne vers de nouveaux march\u00e9s : L’Italie, l’Europe et le Cira dans la ligne de mire de la marque.<\/p>\n","protected":false},"author":1,"featured_media":8914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[263],"tags":[],"class_list":["post-9219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"\nLE GOUROU DANS LE MAGAZINE PAMBIANCO - Guru<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LE GOUROU DANS LE MAGAZINE PAMBIANCO - Guru\" \/>\n<meta property=\"og:description\" content=\"Guru s'ouvre au commerce de gros et se tourne vers de nouveaux march\u00e9s : L'Italie, l'Europe et le Cira dans la ligne de mire de la marque.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/\" \/>\n<meta property=\"og:site_name\" content=\"Guru\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/guruofficialbrand\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-01T15:08:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/30.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"2025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"francesco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"francesco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/\"},\"author\":{\"name\":\"francesco\",\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/#\/schema\/person\/59b31b269ccc3f1fd766810f0fa2c103\"},\"headline\":\"LE GOUROU DANS LE MAGAZINE PAMBIANCO\",\"datePublished\":\"2022-09-01T15:08:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/staging.guruofficialbrand.com\/wp-content\/uploads\/2025\/07\/30.jpg\",\"articleSection\":[\"Presse\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/\",\"url\":\"https:\/\/staging.guruofficialbrand.com\/fr\/le-gourou-dans-le-magazine-pambianco\/\",\"name\":\"LE GOUROU DANS LE MAGAZINE PAMBIANCO - 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