{"id":7942,"date":"2025-07-05T09:39:35","date_gmt":"2025-07-05T09:39:35","guid":{"rendered":"https:\/\/guruofficialbrand.com\/2025\/07\/05\/%f0%9f%8c%b8-summer-bloom-summer-has-officially-bloomed\/"},"modified":"2025-07-08T16:30:53","modified_gmt":"2025-07-08T16:30:53","slug":"%f0%9f%8c%b8-summer-bloom-summer-has-officially-bloomed","status":"publish","type":"post","link":"https:\/\/staging.guruofficialbrand.com\/en\/%f0%9f%8c%b8-summer-bloom-summer-has-officially-bloomed\/","title":{"rendered":"\ud83c\udf38 Summer Bloom &#8211; Summer has officially blossomed"},"content":{"rendered":"<p class=\"p3\"><span class=\"s2\"><b>July 5, 2025<\/b><\/span> &#8211; It is the day when the daisy is dressed in new colors, new phrases, new vibes. With the capsule <i>Summer Bloom<\/i>, <span class=\"s2\"><b>Guru<\/b><\/span> he signs his freshest and most irreverent collection of the year: a visual explosion, light but decisive, designed for those who want to <span class=\"s2\"><b>dare<\/b><\/span>, shine, and experience summer as a pop adventure. <\/p>\n<h3><b>An ode to freedom (and irony)<\/b><\/h3>\n<p class=\"p3\"><i>Summer Bloom<\/i> does not tell linear stories: it launches messages. Phrases printed on t-shirts as <\/p>\n<ul>\n<li>\n<p class=\"p1\"><i>&#8220;Can&#8217;t hear you, busy dissociating.&#8221;<\/i><i><\/i><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><i>&#8220;I&#8217;m only talking to my guru today.&#8221;<\/i><i><\/i><\/p>\n<p class=\"p1\">have become in a matter of hours small cults among those who like to play with words and style.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">Each garment is a statement of itself, but without ever taking itself too seriously. Ironic, edgy, summery: this collection <span class=\"s2\"><b>does not ask permission to be noticed<\/b><\/span>. <\/p>\n<h3><b>A postcard palette (psychedelic)<\/b><\/h3>\n<p class=\"p3\">The collection revolves around five bright colors, each with its own identity:<\/p>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Ray Flower (yellow)<\/b><\/span> &#8211; sunny and joyful<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Future Dusk (blue violated)<\/b><\/span> &#8211; introspective but magnetic<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>Aquatic Awe (teal)<\/b><span class=\"s1\"> &#8211; fresh and rarefied<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><b>Transcendent Pink (salmon pink)<\/b><span class=\"s1\"> &#8211; soft but with character<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Scianca + Optical White<\/b><\/span> &#8211; clean, sharp, graphic<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">The contrast between prints, embroidery and color bases creates a powerful visual effect, ideal for festivals, vacations, sunsets by the sea.<\/p>\n<h3><b>Design: details that make noise<\/b><\/h3>\n<p class=\"p3\">Cotton <span class=\"s2\"><b>30\/1 FARTESSILE<\/b><\/span>, clean seams, comfortable and sophisticated fit. Embroidered patches, signature screen prints, tone-on-tone workmanship. Each piece is built to last, but above all to tell: <i>your summer, your mood, your style.<\/i>  <\/p>\n<p class=\"p3\">Plus bucket hats, tote bags, lightweight shorts and accessories to complete every outfit with an authentic GURU touch.<\/p>\n<h3><b>Guru dares, without asking permission<\/b><\/h3>\n<p class=\"p3\">This is not the usual capsule. <i>Summer Bloom<\/i> is the more playful and irreverent side of Guru, which <span class=\"s2\"><b>pushes on color, on energy, on the desire to be there and to be there in a big way<\/b><\/span>. A collection designed for those who do not blend in, but flourish. <\/p>\n<p class=\"p3\">The community has already responded: the hashtag <span class=\"s2\"><b>#bloomwithguru<\/b><\/span> has exploded on social media and several items have gone <span class=\"s2\"><b>sold out<\/b><\/span> in the first 24 hours.<\/p>\n<hr>\n<p class=\"p4\"><b>Summer Bloom Is for those who have decided that this will be a summer to remember.<\/b><b><\/b><\/p>\n<p class=\"p3\">And that the best uniform, in the end, is always a T-shirt with a daisy printed on it.<\/p>\n<p class=\"p3\">Available now at <a href=\"https:\/\/staging.guruofficialbrand.com\">www.guruofficialbrand.com<\/a> and selected stores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>July 5, 2025 &#8211; It is the day when the daisy is dressed in new colors, new phrases, new vibes.<\/p>\n","protected":false},"author":1,"featured_media":5442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[256],"tags":[],"class_list":["post-7942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\ud83c\udf38 Summer Bloom - Summer has officially blossomed - Guru<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83c\udf38 Summer Bloom - Summer has officially blossomed - Guru\" \/>\n<meta property=\"og:description\" content=\"July 5, 2025 &#8211; 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